The same contrasting palette is put to work, but the heavy vignette and POV perspective of the surfer from below, which puts the viewer in the place of the predator, create a more ominous tone. Both promos are fairly explicit in suggesting what’s to come, and The Shallows takes more than a few cues from Kastel’s classic design. “What was once in the deep is now in the shallows” reads the tagline for The Shallows, a possible nod to the forefather of shark-terror films which took place largely on a single, not-big-enough boat. To this effect, the sharp contrast of the cool blue ocean and blood red text works to draw in the eye and foreshadow the ensuing bloodbath that serves as the crux of this particular brand of summer movie.
IN THE DEEP MOVIE POSTERS FULL
The poster prominently conveys the conflict of the film, casting the toothy antagonist in full view as he closes in on the first of many unwitting victims. We’ve compiled the theatrical release posters of six big-budget movies from the past decade and matched them to their spiritual and stylistic predecessors to illustrate the ways that poster design has evolved - or endured - over the years.Īrguably the most recognizable piece of its kind, designer Roger Kastel employed a cutaway perspective and symmetrical layout to convey the isolation and helplessness of the open ocean in 1975’s Jaws. There’s nothing new under the sun however, and just as films themselves can sometimes feel familiar, poster design often draws inspiration from past successes. While imagery is the most straightforward means to achieve this (the plot of Jaws was likely no surprise to anyone who’d seen the poster), typography, color, and composition also play important roles in defining the tone and character of a film upfront. The task of a movie poster is no easy one: convince a wide range of people to invest their time, attention, and money in a two-hour film within the confines of a small, 2-D space.
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