Later retitled Goode's World Atlas, it is now in its 22nd edition. It became a standard text for high school and college geography curricula. The Goode's School Atlas, named for its first editor, Dr. The first full-color edition was published in 1960 and in 1993, it became fully digitized. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. In 1920, Rand McNally began publishing road maps for the Gulf Oil Company, to be freely distributed at its service stations. The oil industry quickly developed an interest in road maps, enticing Americans to explore and consume more gasoline. This system was subsequently adopted by state and federal highway authorities. In addition to creating maps with numbered roads, Rand McNally also erected many of the actual roadside highway signs. One of its cartographers, John Brink, invented a system that was first published in 1917 on a map of Peoria, Illinois. Rand McNally was the first major map publisher to embrace a system of numbered highways. The company continued to expand its book publishing business, with best-selling children's books such as The Real Mother Goose in 1916 and Kon-Tiki in 1950.Ī Rand McNally map appended to the 1914 edition of The New Student's Reference Work. Andrew McNally II (son of Frederick McNally) personally took photos on his honeymoon for the Chicago-to-Milwaukee edition. Chapin, which provided photographs of routes and intersections with directions. In 1910, the company acquired the line of Photo-Auto Guides from G.S.
Rand McNally published its first road map, the New Automobile Road Map of New York City & Vicinity, in 1904. Hammond, who later started his own map company, C. Also in 1894, the company opened an office in New York City headed by Caleb S. The company began publishing general literature in 1884 with its first title, The Secret of Success, and the Textbook department was established in 1894 with The Rand McNally Primary School Geography. Rand McNally began publishing educational maps in 1880 with its first line of maps, globes, and geography textbooks, soon followed by a world atlas. The Trade Book department was established in 1877, publishing such titles as The Locust Plague in the United States. The atlas is still updated today, now titled the Commercial Atlas & Marketing Guide. The Business Atlas, containing maps and data pertinent to business planning, was first published in 1876. Rand McNally became an incorporated business in 1873 with Rand as its president, McNally as vice president, and George Poole as treasurer. The first Rand McNally map, created using a new cost-saving wax engraving method, appeared in the December 1872 edition of its Railroad Guide. According to company lore, during the Great Chicago Fire in 1871, Rand McNally quickly had two of the company's printing machines buried in a sandy beach of Lake Michigan, and the company was up and running again only a few days later. In 1870, the company expanded into printing business directories and an illustrated newspaper, the People's Weekly. The company initially focused on printing tickets and timetables for Chicago's booming railroad industry, and the following year supplemented that business by publishing complete railroad guides. and bought the Tribune's printing business. In 1868, the two men, along with Rand's nephew George Amos Poole, established Rand McNally & Co. The shop did big business with the forerunner of the Chicago Tribune, and in 1859 Rand and McNally were hired to run the Tribune 's entire printing operation. Rand opened a printing shop in Chicago and two years later hired a newly arrived Irish immigrant, Andrew McNally, to work in his shop.
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